NEW YORK, NY, April 6, 2022 – As a signature element of its 2022 lead, AMC Networks today unveiled TEAL, a comprehensive new product suite designed to help advertising partners access the company’s full suite of digital advertising products and advanced technologies. business. Standing for “Technology Enabled, Audience Led”, TEAL builds on the company’s successful Buyers First and Viewers First strategies that have been the foundation of partnerships in recent years. TEAL is a one-stop destination for partners to creatively enhance their campaigns with a full suite of advertising products.

The initial product suite includes:

  • TEAL: Shoppable – a fully immersive, programmed shopping experience

  • TEAL: Interactive – a collection of creative overlays that allow ultimate interaction with partner products (ex: pause, overlays, credit crunch or picture-in-picture)

  • TEAL: Integrations – the ability to integrate partner products into content post-production

  • TEAL: Takeover – the ability to display ad ownership in the company’s digital library

  • TEAL: Exclusive – featuring content with limited commercial experiences

TEAL’s debut campaign to launch in AMC Networks original Content Room series Show me more: Kill Eve with a fully purchasable experience leading to shopping partnerships with Coco De Mer and Hunter Boots.

“We have been a leader and innovator in using content, including a growing list of digital originals closely aligned with our series content, to generate unique and impactful advertising partnerships. TEAL creates a central resource and home for our partners’ campaigns,” said Evan Adlman, senior vice president of advanced advertising and digital partnerships. “TEAL also ensures our viewers have the ultimate and most organic experience when interacting with our partners’ products and brands. Like Viewers First and Buyers First, which were new concepts when we named and introduced them for the first time, TEAL will become a primary focal point for how we work with our partners and customers going forward.”

About AMC Networks

AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically acclaimed content. Its brands include focused streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, and the newest addition to its focused streaming portfolio, anime-focused streaming service HIDIVE, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv and IFC Films. AMC Studios, the company’s in-house studio, production and distribution operations, is responsible for some of the biggest titles and brands known to global audiences, including The Walking Dead, Anne Rice Catalog and Library. Agatha Christie. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business.

Comments are closed.