Eros Now to Leverage Google Cloud for AI-Based mostly Captioning Performance


Eros Now introduced Tuesday that it has labored with Google Cloud to make use of the latter’s synthetic intelligence know-how to ship its full lineup of flicks and originals with automated captions.

The AI-powered closed captioning function will first be obtainable in Arabic. The corporate says the language assist will cater to the “huge Arab viewers” who love Indian cinema and different markets that devour Indian leisure content material.

Eros Now additionally defined how he makes use of leading edge know-how on his streaming platform.

“By way of using AI frameworks and the massive quantity of pre-existing knowledge, Eros Now’s inside knowledge science staff simulated, educated and developed a cutting-edge mannequin that works equivalently on the human degree. and is ready to generate subtitles beneath the specified circumstances. languages ​​by movies and originals, ”the corporate stated in a press release.

In line with the corporate, the deployment will assist improve ranges of shopper engagement and open a brand new window of alternative in “text-to-speech” automation. The corporate identified that the mannequin may very well be deployed for various genres and languages.

“Coping with non-gender impartial languages ​​and a wide range of punctuations utilized in totally different languages ​​had been simply a number of the greatest challenges. The automation course of took over six months for the information scientists to hone their expertise, ”the corporate added.

Eros Now could be owned by Eros STX International Company. The OTT platform owns the rights to over 12,000 movies in Hindi and regional languages. As of September 2020, the platform had over 211 million registered customers and 36.2 million paying subscribers.

Up to now, Eros additionally experimented with different new age applied sciences. Final yr, he partnered with American online game and software program firm Epic Video games to convey Unreal Engine know-how to Indian movies. Epic Video games, identified for video games like Fortnite, has stated it’ll ship applied sciences like real-time rendering, higher VFX, and digital manufacturing.

In 2019, Eros Now partnered with Microsoft to leverage the Azure cloud platform to host and ship its digital video choices.

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