Harness the power of crowds to tackle daily challenges


The delivery of health care is filled with cumbersome, redundant and inefficient activities. Many of us can think of at least a few work-related tasks that inspire unnecessary headaches.

In many institutions, there are bureaucratic processes that discourage employees from surfacing and organizations from resolving these issues.

The Brigham and Women’s Digital Innovation Hub, or iHub, has set itself the goal of improving the experience for Brigham employees by allowing all staff to present ideas and use lessons learned from an initiative to l hospital-wide to involve staff in supporting COVID recovery efforts.

“The iHub used crowdsourcing to get ideas from frontline staff to solve day-to-day problems,” said Caroline C. Coy, innovation strategy manager at Brigham and Women’s Hospital.

Coy will discuss crowdsourcing to drive innovation at HIMSS21, explaining how a digital crowdsourcing tool has been used to simplify the idea submission process.

“This was accompanied by a sophisticated marketing campaign to engage staff where they worked,” she said. “Marketing materials featured examples of ideas, such as moving from a paper-based to digital process or eliminating clicks in a digital tool, to provide context and spark ideas.”

The iHub also held listening sessions with key stakeholders to understand their opportunities and challenges in improving efficiency using digital tools.

These sessions informed the development of the program and helped socialize a new concept throughout the organization.

“Engaging frontline staff early on can help build relationships and interest in the program,” Coy noted. “The development of the idea gathering, evaluation and sorting process needs to be done early to understand how different resources, such as internal committees and existing marketing channels, can be used to help. “

She also stressed that the key performance indicators should be aligned with the objectives of the innovation program.

“User engagement is often a big part, so it’s helpful to develop metrics to gauge the number of people involved and the number of ideas submitted,” Coy said. “In many healthcare organizations, priorities can change quickly, so measuring the agility and effectiveness of programs can ensure goals are met even under changing conditions such as the COVID crisis. “

She recommended targeting important issues by engaging frontline staff as they notice impending issues and exciting opportunities every day.

Coy noted that it is important to make it easy for staff to offer “when” information as part of their daily work.

“Using a favorite mobile responsive platform on the web to collect ideas and foster collaboration is beneficial,” she said. “Consider a sophisticated and fun outreach strategy to share your message across multiple channels, engaging a variety of audiences. Then design a transparent process to drive analysis, feedback, decision-making, execution, and follow-ups. “

Caroline Coy will discuss the value of bottom-up employee-led innovation efforts at HIMSS21 in a session titled “Harnessing the Power of Crowds to Meet Daily Challenges”. It’s scheduled for Wednesday August 11 from 4 p.m. to 5 p.m. at Wynn Lafite 2.

Nathan Eddy is a Berlin-based healthcare and tech freelance.
Email the author: [email protected]
Twitter: @ dropdeaded209

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