Launch of Nova Hospitality and signing of an agreement to benefit from tourism in Vietnam | Travel

Le Thi Viet Thu – CEO of Nova Hospitality speaks during the event. (Photo courtesy of NovaGroup)

City of HCM, (VNA) – Nova Hospitality, a member of Nova Service, was officially launched and signed agreements with two of the world’s largest hotel management companies, Accor and Marriott International.

Nova Hospitality is a leading company in Vietnam in the investment, development and operation of a number of hotel chains and resorts. The company’s mission is to provide visitors with world-class service experiences, thereby contributing to destination creation and leveraging Vietnamese tourism.

The launch of Nova Hospitality is recognized as a promising signal for the rapid recovery of the tourism market, contributing to the sustainable growth of the tourism industry in Vietnam.

Launch of Nova Hospitality and signing of an agreement to leverage tourism in Vietnam hinh anh 2Mövenpick Resort Phan Thiet. Nova Hospitality has commissioned 11 luxury hotels and resorts. Photo courtesy of NovaGroup

Nova Hospitality has had a significant impact on the tourism industry by investing, developing and operating a large number of international hotels and resorts in accordance with international standards. The best of these include Azerai Can Tho, a luxury resort in the Mekong Delta, honored by Condé Nast Traveler in the Readers’ Choice Awards 2021-Top 25 Best Resorts in Asia; Mercure Vung Tau, winner of TripAdvisor’s “Traveler’s Choice – Best of The Best” award in 2021 and 2022; and Anantara Mui Ne Resort, one of the best resort accommodations in Vietnam according to DestinAsian. Additionally, Movenpick Resort Phan Thiet, Centara Mirage Resort Mui Ne, Radisson Resort Phan Thiet, and Mercure Dalat Resort all have distinct design styles inspired by tales associated with the region and destination.

Nova Hospitality plans to expand its network of hotels and resorts to 47 properties with 11,621 rooms by 2023. Aiming to become a major hospitality industry company, it plans to continue operating 115 hotels and resorts across Vietnam with a total of 30,902 rooms. , serving more than 11 million domestic and overseas customers by 2025.

“The official launch of Nova Hospitality contributes to NovaGroup’s vision of creating attractive international destinations to, together with the business community, make tourism a key economic sector in Vietnam and create lasting value for the community. To achieve this, we are continuously cooperating with the world’s leading hotel operators, hoping to bring unique hotels and world-class service quality,” Le Thi Viet Thu, CEO of New hospitalitysaid.

As part of the agreements between Nova Hospitality and Accor and Marriott International, Accor will become a consulting partner for the operation of the MGallery Dalat, while Marriott International will be the official consulting partner for the management of the Fairfield by Marriott Phan Thiet in NovaWorld Phan Thiêt.

Launch of Nova Hospitality and signing of an agreement to leverage tourism in Vietnam hinh anh 3Accor will become a consulting partner for the operation of MGallery Dalat, a new product of Nova Hospitality in Da Lat. Photo courtesy of NovaGroup

“We are delighted to announce the signing of Fairfield Phan Thiet with Nova Hospitality, as we continue to introduce our industry-leading brands to Vietnam’s most exciting emerging destinations. NovaWorld Phan Thiet will completely transform the southeast coast of the country, introducing an unprecedented collection of world-class facilities to this stunning beachfront area and attracting travelers from all over the world. With its prime location, comfort and heartfelt hospitality, it will become the hotel of choice for guests seeking easy and stress-free stays in this dynamic destination,” said Jakob Helgen, Regional Vice President – ​​Thailand, Vietnam , Cambodia and Myanmar. , Marriott International.

Launch of Nova Hospitality and signing of an agreement to leverage tourism in Vietnam hinh anh 4Marriott International will be the consulting partner to operate Fairfield by Marriott Phan Thiet in Coastal Mega City – Tourism – Wellness NovaWorld Phan Thiet. Photo courtesy of NovaGroup

“By signing this agreement with the best global partners, Nova Hospitality reaffirms its commitment to offer customers incredible integrated experiences with 5-star service standards. This signing is part of our strategy to transform local destinations into international tourist attractions while helping to improve local service standards and workforce skills,” said Thu./.


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