Liquid Media Partners with Vuulr in Strategic Content Marketplace Deal to Leverage Liquid’s Entertainment Solutions and Supply Chain Engine

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VANCOUVER, British Columbia, June 23, 2022 (GLOBE NEWSWIRE) — Liquid Media Group Ltd. (the “Company”, “Liquid Media” or “Liquid”) (NASDAQ: YVR), an entertainment company licensing independent content producers and creators, today announced a strategic partnership with Vuulr, a global B2B digital content marketplace for the acquisition and distribution of film and television rights. The landmark deal with Vuulr is the first to leverage the company’s comprehensive service offering, which integrates Liquid’s portfolio companies and partners through their service network.

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Vuulr recently announced a deal with BBC Studios that will see over 3,000 titles, including Top of the line and The Great British Bake Off, join the digital rights market. Additionally, Jeffrey Schlesinger, former president of Warner Bros. Worldwide Television Distribution, invests at Vuulr with former colleagues Barry Meyer, former Chairman and CEO of Warner Bros., and Ed Romano, former Chief Financial Officer and Vice Chairman of Warner Bros.

“With Liquid set to provide important services to Vuulr across our entire family of companies, the agreement represents significant revenue streams across all phases of our business. It demonstrates the opportunity that exists with our solution to full lifecycle,” said Joshua Jackson, President of Liquid Media. “In addition, Vuulr opens doors to new monetization opportunities for independent filmmakers in our Projektor content ecosystem.”

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Multi-touch approach to driving Vuulr buyers and sellers through Liquid's portfolio companies.

Figure 1: Multi-touch approach to drive Vuulr buyers and sellers through Liquid portfolio companies.

“As the operator of the largest B2B film and TV content marketplace, Vuulr supports independent filmmakers by democratizing access to distribution through its filmmaker-friendly business model: Through Vuulr, independent filmmakers have access to over 7,500 buyers and distributors worldwide, said Ian McKee, CEO and co-founder of Vuulr. “We’re excited to work with Liquid to address some of the other sticking points in a filmmaker’s life, from financing to directing in collaboration with Liquid’s companies and partners.”

Marketplace services provided to Vuulr by Liquid are expected to include content rating in partnership with Liquid data and analytics, including its partnership with Slated, fulfillment service with Digital Cinema United, festival promotions via iGems and Liquid’s Filmocracy partnership. Liquid will also list hundreds of titles from independent content creators from its Projektor and Slipstream catalog on Vuulr, backed by Liquid’s film and content licensing sales team.

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The partnership agreement requires Liquid to provide alternative funding opportunities to sellers and buyers of Vuulr through integration into the content funding marketplace so that Vuulr projects can be funded through traditional and Web3 crowdfunding.

Additionally, iGEMs, Liquid, and Vuulr are partnering with a number of initiatives to create marketplaces that provide initial sales opportunities for independent filmmakers entering festivals as well as those exiting the festival circuit, including an example can be seen on igemspro.vuulr.com.

“Liquid is excited about the tremendous potential of this agreement with Vuulr and the complementary services between the companies,” added Jackson. “We look forward to the value this partnership and future partnerships should bring to shareholders and the global independent film community.”

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About Vuulr

Vuulr is a global online content marketplace for film and television rights that connects over 15,000 buyers and sellers (including studios, independents, production houses and distributors) worldwide, 200,000 hours of content listed, providing them with a platform to find, review, negotiate and transact directly and securely online.

Regardless of time zone or geography, buyers have the ability to access a diverse and ongoing selection of mainstream and niche content that appeals to their audience’s global appetite.

The company also champions aspiring independent filmmakers by giving them the opportunity to showcase their work to buyers around the world. Vuulr aims to reduce the cost, effort and time required to complete transactions for the industry, for example license transactions on Vuulr close, on average, in 10 days. Learn more at www.vuulr.com.

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About Liquid Media Group Ltd.

Liquid Media Group Ltd. (Nasdaq: YVR) is an entertainment company that empowers independent IP creators. Liquid’s end-to-end solution enables the creation, packaging, financing, delivery and monetization of professional video (film/TV and streaming), allowing IP creators to take their professional content from creation to whole process until monetization.

Additional information is available at www.LiquidMediaGroup.co.

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Caution Regarding Forward-Looking Statements

This press release contains statements containing certain “forward-looking information” within the meaning of applicable securities laws (“forward-looking statements”). Forward-looking statements are generally identified by words such as: “believe”, “expect”, “anticipate”, “intend”, “estimate”, “potentially” and similar expressions, or are those which, by their nature, refer to future events or prospects. These statements should not be construed as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to differ materially from those implied by such statements. These factors include, but are not limited to: developments related to the COVID-19 pandemic, regulatory measures, market prices, the continued availability of capital and financing, and general economic, market or business, and additional risks disclosed in annual and quarterly financial reports available at www.sedar.com and Annual Report on Form 20-F and other reports filed with the SEC at www.sec.gov . Investors are cautioned that such statements are not guarantees of future performance and that actual results or developments may differ materially from those projected in the forward-looking statements. Forward-looking statements are based on the beliefs, estimates and opinions of the Company’s management as of the date the statements are made. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by applicable law. expressly requires.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a5880951-9960-4388-82d3-4cedfce6990d

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