Stack Moxie test automation platform raises funds and leverages startup support networks


MH Lines, Founder, CEO and Product Manager of Stack Moxie. (Pile Moxie Photo)

New name, new funding: Stack Moxie, formerly known as Automaton, raised $ 875,000 in pre-seed funding this spring. The Seattle-based startup is a monitoring and testing automation platform for tech stacks.

Leverage support: Stack Moxie has benefited from leveraging many facets of the startup support network. He was most recently part of the inaugural cohort of last year’s SaaS Launch Lab, a joint venture of Microsoft’s venture capital fund, M12, and Project W, an initiative by Davis Wright Tremaine to support female founders.

“Launch Lab has been incredibly valuable. They were a bunch of absolute female-led startup superstars in the early stages, ”said Stack Moxie Founder and CEO, MH Lines. “The universe of women daring to create software for business is small, but the relative quality and accomplishments of women and their businesses are damn impressive. “

Launch Labs is accepting applications for this year’s cohort until July 23.

Lines launched the company in 2018. The startup also participated in Seattle Techstars 2019, the inaugural Women in Cloud class and the inaugural WTIA Founders program.

Growth despite the challenges: Eric Peterson, the startup’s first engineering and product manager, had been with the company for just over a year. Then last summer he moved to Europe for personal reasons. While serving as an “incredible leader,” Lines said, it was hard to see him go.

“Our product was six months old, we integrated our first corporate clients, COVID-19 [was underway], and I thought about giving up, ”Lines said via email.

But some things kept it going. “Our team were so excited about our first customer wins and were just overjoyed,” she said. In addition, she still wanted to create features and was invited to join the advisory board of the Product Management Center at the Foster School of Business at the University of Washington, which helped rekindle her passion.

Stack Moxie saw significant revenue growth and doubled the number of customers in the first half of 2021, while existing businesses expanded their use of the startup’s services.

The team: Lines is CEO and Product Manager, and has held marketing positions at companies such as Microsoft. Stack Moxie’s leadership includes Neil Harrington, vice president of sales and partnerships; Ranjeet Minampally, Director of Product Engineering; Ariel Sasso, responsible for customer success; and part-time marketing manager Adam New-Waterson. The company has 13 employees.

Funders: The round included new investors Ascend (Kirby Winfield), Alexander Daniels, Mukund Ghangurde, Vinay Gupta, Ellen Levy, Madrona Venture Group’s Pioneer Fund, Francisco Sapori, SIAM Ventures (Sarah Imbach), Swan Venture Fund, Right Side Capital, 9Mile Labs , Michael Moyer and Richard Spencer. The cycle also included previous Techstars investors and angel investor Bill Hanley.

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